Digital Marketing Training in Dehradun:
Digital Marketing Training is the educational process of acquiring knowledge and skills related to marketing strategies and techniques in the digital world. It covers a wide range of topics, including Search Engine Optimization (SEO), Social Media Marketing, Content Creation, Email Marketing, Pay-Per-Click Advertising, Analytics, and more.
The Digital Marketing Training in Dehradun by AIMS IT Professional offers both theoretical knowledge and hands-on practical experience. This enables learners to effectively promote products, services, or brands across various online platforms. Participants will learn how to identify target audiences, create compelling content, choose the right digital channels, and measure campaign success through data analysis.
Additionally, this training equips learners with the necessary tools to navigate the fast-evolving digital marketing landscape, where customer behavior and technology trends constantly influence strategies. As the digital space becomes crucial for business success, mastering these tactics through the Digital Marketing Course in Dehradun is essential for entrepreneurs, marketers, and anyone looking to build a strong online presence and reach a wider audience cost-effectively.
Course Content
Module - 1 Digital Marketing Overview
- What is Digital Marketing?
- Understanding Marketing Process
- Why Digital Marketing Wins Over traditional Marketing?
Module -2 Understanding Digital Marketing Process
- Increasing Visibility
- What is visibility?
- Types of visibility
- Examples of visibility
Module -3 Visitors Engagement
- What is engagement?
- Why it is important?
- Examples of engagement
Module -4 Bringing Targeted Traffic
- Inbound
- Outbound
Module -5 Converting Traffic into Leads
- Types of Conversion
- Understanding Conversion Process
Module -6 Retention
- Why it is Important?
- Types of Retention
Module -7 Performance Evaluation
- Why it is Important?
- Tools Needed
Module -8 Planning and Creation
- Understanding Type of Hosting
- Understanding Domain name and extension
- Understanding Web Server
- Different types of Websites
- Building Website using CMS / static / any other programming language
Module -9 Search Engine Optimization
- What is SEO?
- Introduction to SERP
- What are search engines?
- How search engines work
- Major functions of a search engine
- What are keywords?
- Different types of keywords
- Google keyword planner tool
- Keywords research process
- Understanding keywords mix
- Google Operator: So that you can find anything on the web
Module 10. On Page Optimization
- Keywords analysis
- Finding primary, secondary and LSI keywords
- Keywords Mapping
- Content planning for web pages
- Concept of keyword proximity and prominence
- Internal linking/Contextual linking
- Meta Tag creation
- Optimisation
- Framework
- Utilisation of Framework
Module -11- Sitemap Creation And Optimization
- XML Sitemap
- HTML Sitemap
- Pagination Concept
- Doorway Pages
- Cloaking
- Heading Tag optimization
- Robots.txt creation and optimization
Module -12 -Off Page Optimization
- What is Domain Authority?
- How to increase Domain Authority
- What are back links?
- Types of back links
- What is link building?
- Types of link building
- Do's and Don’ts of link building
- Link building strategies for your business
- Easy link acquisition techniques
Module 13 -Local SEO
- Google places verification
- Google verify page optimization
- Bing Verification
- NAP Consistency
Module 14 -TECHNICAL SEO
- HTML
- CSS
- SCIPTS
- FID
- LCP
- CLS
- JS
Module -15 -MICROFORMAT IMPLEMENTATION
- JSHON/LD markup
- Schema.org
- RDF
- Aggregate markup
- Breadcrumb markup
Module -17 Ecommerce Marketing
- What is ecommerce?
- Top ecommerce websites around the world & it's scenario in India
- Difference between E-Commerce software and Shopping Cart software
- Affiliate Marketing by promoting products which
- looks like an ecommerce store.
- Case studies on ecommerce websites.
- How to do Google Product Listing Ads (PLA) for ecommerce websites.
- How to do SEO for an ecommerce website.
Module -18 PPC Advertising Google AdWords
- Google AdWords Overview
- Understanding inorganic search results
- Introduction to Google AdWords & PPC advertising
- Overview of Microsoft AdCenter (Bing & Yahoo)
- Setting up Google AdWords account
Module -19 Understanding Adwords Account Structure
- Campaigns, Ad groups, Ads, Keywords, etc
- Types of Advertising campaigns- Search, Display, Shopping & video
- Difference between search & display campaign
Module -20 Understanding AdWords Algorithm
- Types of Search Campaigns - Standard,
- All features, dynamic search & product listing
- Google merchant centre.
- Creating our 1st search campaign
- Doing campaign level settings
- Understanding location targeting
- Different types of location targeting
- What is bidding strategy?