Digital Marketing Course with Certification in Dehradun
Digital Marketing Course is a comprehensive training program designed to teach you essential marketing strategies and techniques used in the digital world. The course covers crucial topics including Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing, Pay-Per-Click (PPC) Advertising, Google Analytics, and more.
The Digital Marketing Course in Dehradun by AIMS IT Professional delivers a blend of theoretical learning and hands-on practical training. This digital marketing training equips learners to promote products, services, or personal brands across various online platforms effectively. You’ll master how to target audiences, create impactful content, choose suitable digital channels, and evaluate campaign performance using analytics tools.
This Digital Marketing Certification Course in Dehradun empowers students with the tools needed to thrive in the fast-evolving online marketing landscape. With changing consumer behavior and technology, it’s vital for entrepreneurs, business owners, and aspiring marketers to learn and apply modern digital strategies. Join the best Digital Marketing Institute in Dehradun and start building your digital presence today.
Course Content
Module - 1 Digital Marketing Overview
- What is Digital Marketing?
- Understanding Marketing Process
- Why Digital Marketing Wins Over traditional Marketing?
Module -2 Understanding Digital Marketing Process
- Increasing Visibility
- What is visibility?
- Types of visibility
- Examples of visibility
Module -3 Visitors Engagement
- What is engagement?
- Why it is important?
- Examples of engagement
Module -4 Bringing Targeted Traffic
- Inbound
- Outbound
Module -5 Converting Traffic into Leads
- Types of Conversion
- Understanding Conversion Process
Module -6 Retention
- Why it is Important?
- Types of Retention
Module -7 Performance Evaluation
- Why it is Important?
- Tools Needed
Module -8 Planning and Creation
- Understanding Type of Hosting
- Understanding Domain name and extension
- Understanding Web Server
- Different types of Websites
- Building Website using CMS / static / any other programming language
Module -9 Search Engine Optimization
- What is SEO?
- Introduction to SERP
- What are search engines?
- How search engines work
- Major functions of a search engine
- What are keywords?
- Different types of keywords
- Google keyword planner tool
- Keywords research process
- Understanding keywords mix
- Google Operator: So that you can find anything on the web
Module 10. On Page Optimization
- Keywords analysis
- Finding primary, secondary and LSI keywords
- Keywords Mapping
- Content planning for web pages
- Concept of keyword proximity and prominence
- Internal linking/Contextual linking
- Meta Tag creation
- Optimisation
- Framework
- Utilisation of Framework
Module -11- Sitemap Creation And Optimization
- XML Sitemap
- HTML Sitemap
- Pagination Concept
- Doorway Pages
- Cloaking
- Heading Tag optimization
- Robots.txt creation and optimization
Module -12 -Off Page Optimization
- What is Domain Authority?
- How to increase Domain Authority
- What are back links?
- Types of back links
- What is link building?
- Types of link building
- Do's and Don’ts of link building
- Link building strategies for your business
- Easy link acquisition techniques
Module 13 -Local SEO
- Google places verification
- Google verify page optimization
- Bing Verification
- NAP Consistency
Module 14 -TECHNICAL SEO
- HTML
- CSS
- SCIPTS
- FID
- LCP
- CLS
- JS
Module -15 -MICROFORMAT IMPLEMENTATION
- JSHON/LD markup
- Schema.org
- RDF
- Aggregate markup
- Breadcrumb markup