SEO Training in Dehradun:
SEO (Search Engine Optimization) is a set of practices used to improve a website’s ranking and visibility on search engines like Google, Bing and Yahoo. With growing online competition, SEO helps businesses gain a competitive edge by optimizing various aspects such as on-page SEO, off-page SEO, technical SEO, and content optimization, ultimately driving more organic traffic to their websites. As businesses increasingly establish their online presence, the demand for skilled SEO professionals has surged, making it a highly rewarding career choice.
Why Choose AIMS IT Professional for SEO Training in Dehradun?
- Industry-Driven Training: We focus on practical learning, ensuring students can apply SEO strategies in real-world scenarios.
- Live Project Work: A major part of our SEO training in Dehradun includes hands-on practice with live SEO projects and campaigns.
- Expert Faculty: Our trainers are seasoned SEO professionals with years of industry experience, teaching the latest trends and best practices.
Course Content
Module-1 Search Engine Optimization
- What is SEO?
- Introduction to SERP
- What are search engines?
- How search engines work
- Major functions of a search engine
- What are keywords?
- Different types of keywords
- Google keyword planner tool
- Keywords research process
- Understanding keywords mix
- Google Operator: So that you can find anything on the web
Module-2 On Page Optimization
- Keywords analysis
- Finding primary, secondary and LSI keywords
- Keywords Mapping
- Content planning for web pages
- Concept of keyword proximity and prominence
- Internal linking/Contextual linking
- Meta Tag creation
- Sitemap creation and Optimization
- Optimisation
- Framework
- Utilisation of Framework
Module-4 Off Page Optimization
- What is Domain Authority?
- How to increase Domain Authority
- What are back links?
- Types of back links
- What is link building?
- Types of link building
- Do's and Don’ts of link building
- Link building strategies for your business
- Easy link acquisition techniques
Module-5 XML Sitemap
- HTML Sitemap
- Pagination concept
- Doorway pages
- Cloaking
- Heading tag optimization
- Robots.txt Creation and Optimization
Module-6 Local SEO
- Google places verification
- Google verify page optimization
Module-7 Technical SEO
- HTML
- CSS
- SCIPTS
- FID
- LCP
- CLS
- JS
Module-8 Google Updates
- Panda Update
- Penguin Update
- Pigeon Update
- Humming Bird Update
- Fred Update
- Maccabees Update
- EMD Update
Module-9 Top Tools for SEO
- Monitoring SEO process
- Preparing SEO reports
- How to create SEO Strategy for your business
- What is link juice?
- Importance of domain and page authority
- How to optimize exact keywords for your business
- How to recover your site from Panda, Penguin and EMD
Module-10 Content Marketing
- Content writing
- Article Writing
- News Writing
- PR Writing
- Editorial calendar
- Editing of content
- Placement of Key words