SEO (Search Engine Optimization) is a set of practices used to improve a website’s ranking and visibility on search engines like Google, Bing and Yahoo. With growing online competition, SEO helps businesses gain a competitive edge by optimizing various aspects such as on-page SEO, off-page SEO, technical SEO, and content optimization, ultimately driving more organic traffic to their websites. As businesses increasingly establish their online presence, the demand for skilled SEO professionals has surged, making it a highly rewarding career choice.